We have noticed more and more people visiting our site looking for information on Tassimo pods or T-discs and specifically wether they are being phased out or if Tassimo is going out of business or being discontinued. We found this intriguing and so thought we would present the facts to help answer some of your questions.
- Firstly, what does Google tell us?
- Where the Tassimo being phased out story came from
- What impact does this have on us? Will Tassimo, Nespresso and other coffee capsule makers go out of business?
- Related content
Firstly, what does Google tell us?
If you search for ‘is tassimo being phased out’ in Google, the results are not exactly helpful. You will find links to the official Tassimo website, wikipedia, MyVirtualCoffeeHouse (thats us) and lots of information which is woefully out of date. The same goes for people searching for ‘is tassimo going out of business 2017’.
So why are folk all of a sudden worrying about this?
Originally, this story came about when the German city of Hamburg banned coffee pods and pod machines from state-run buildings, as part of a green initiative (see below for the full story).
But there is more, if you live in Canada!
More recently Tassimo users in Canada have found it harder to buy new Tassimo coffee machines, to the point where they are near non existent. This has led consumers to become concerned that Tassimo is pulling out of the Canadian market.
So what is the actual truth, are Tassimo discontinuing their coffee machine sales in Canada?
According to the below tweet from Tassimo Canada, it would appear that they have discontinued sales of Tassimo machines in Canada.
Hi KiloKirk, we’re sorry we’ve discontinued selling Tassimo brewers in Canada, there weren’t enough consumers buying them to support production. Thank you for your interest in Tassimo, good day!
— TASSIMO Canada (@TASSIMOCanada) February 25, 2019
So there you have it, Tassimo have pulled the plug in Canada, following poor sales. Fortunately, they are still going strong everywhere else.
What Now For Canadian Consumers
Tassimo is not the only single serve coffee machine available to Canadian consumers, there is a huge amount of choice. We would recommend you take a look at the below Nespresso machines, as they are excellent alternatives and very simple to use.Table could not be displayed.
Where the Tassimo being phased out story came from
It all started in Hamburg, Germany. In an effort to reduce waste and as part of a green procurement drive, the German city of Hamburg has banned coffee pods, and thus coffee pod machines, from all state-run buildings.
Why has Hamburg banned Tassimo pods?
Firstly, they have not just targeted Tassimo, according to the green procurement report, the ban is for all “equipment for hot drinks in which portion packaging is used” and it goes on to mention the “Kaffeekapselmaschine” (coffee capsule machine), so the ban is on all coffee capsule machines, be them Tassimo, Nespresso, Dolce Gusto, Phillips etc.
Secondly, remember that this is just part of a green initiative within state-run buildings, the nice folk of Hamburg and Germany are still able to buy coffee capsule machines and pods/t-discs from every supermarket and online retailer they like. And boy do they like, apparently:
- 1 in 8 coffees sold in Germany are from coffee capsule machines
For a review of the best coffee capsule machines and to find out what flavours are available, check out our free guide. Or if you fancy having a go at making your own reusable tassimo pods, we have a great guide and video tutorial to help.
Coffee capsules and their environmental impact
The beauty of coffee pods is that they are extremely quick and easy to use, have tons of flavours to try and taste great. The problem with coffee pods, is that they are not exactly environmentally friendly, and this is the crux of the issue that the City of Hamburg have.
These portion packs cause unnecessary resource consumption and waste generation, and often contain polluting aluminium – Hamburg, green procurement report.
Coffee capsules are a complex product often made from a mix of different materials, and the waste products also contain organic waste (dregs of coffee, chocolate, tea etc) which makes them difficult to process in standard city recycling plants.
The capsules can’t be recycled easily because they are often made of a mixture of plastic and aluminium. We in Hamburg thought that these shouldn’t be bought with taxpayers’ money. – Jan Dube, Hamburg Department of the Environment and Energy
It’s not just Hamburg city council who think this either. In a recent poll for The Grocer, which is a British supermarket trade magazine:
- 22% of those polled said they had a coffee capsule machine
- 10% thought that coffee pods are very bad for the environment
What are Tassimo, Nespresso et al doing about it?
The manufacturers know that in todays world, this is a problem and are doing what they can to support green initiatives.
Nespresso commented on Hamburg’s decision to remove their products from the city’s state-run buildings, saying that the decision allowed them
to highlight the growing recognition of the vital importance of being sustainable in everything we do.
Nespresso runs its own recycling programme which covers 31 countries and 14,000 capsule collection points. Presently they have the capacity to recycle over 80% of used capsules and it is aiming to increase this to 100% by 2020.
Likewise, Tassimo UK have teamed up with TerraCycle to help with the mountain of waste created from your used pods. You can find out more information on the Tassimo UK website – https://www.tassimo.co.uk/terracycle/s-2384/ or sign-up with TerraCycle and start collecting the empty pods today.
Local UK councils are also trying to reduce the environment impact that coffee pods create, with local schemes encouraging home owners to recycle. You can read more about the trial run by Warwick District council here.
What impact does this have on us? Will Tassimo, Nespresso and other coffee capsule makers go out of business?
According to Hamburg’s senator for the environment, they are hoping that their initiative will have a knock on effect for how individuals view coffee capsules.
With a purchasing power of several hundred millions of euros per annum, the city can help ensure that environmentally harmful products are purchased less frequently – Jens Kerstan
In fact, According to The Grocer magazine, the amount of coffee pods sold last year was up 1/3 compared to 2017, with more than £112m of coffee pods in total sold. The predicted sales are not just expected to grow, but actually treble by 2020, meaning for the first time, coffee capsules will out sell tea bags!
Given all of the above, do we think that Tassimo pods and coffee capsules are being phased out or will be discontinued? Not a chance!
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